What is Project B, the offseason league Sophie Cunningham is playing in?

Project B is a new offseason basketball league in its first year that Sophie Cunningham is joining. She described a schedule of about 10 days of play followed by the rest of the month off, with stops she listed as China, Singapore, Spain and Germany. She said players once went to China, Russia, Turkey or Spain for most of their income, but she stopped playing overseas because marketing deals paid more.

• Cunningham said the WNBA season runs from mid-April training camp to about early October.
• Cunningham said she also worked NBA broadcasts during past offseasons.

▸In their words

“I stopped going and playing overseas because I was making more money in, uh, marketing agreements.” Sophie Cunningham · at 1:09:10 — open in the transcript →

Source: our own transcription of the episode. The full conversation is on This Past Weekend w/ Theo Von (2026-10-28). Read the whole episode summary →

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