Why do Sam Parr and Shaan Puri think communities are AI-proof businesses?

Sam Parr argues that technology used to be a moat but no longer is in the AI era, while communities, networks and marketplaces still are, because their value sits in trusted relationships among members rather than in software. Shaan Puri agrees the model is strong but warns that communities hosted on Facebook groups are exposed to platform rule changes that can cut reach or the ability to add members.

• Parr points to NADA 20 Groups, Moda Communities and BNI, which he says sold for a rumored $1 billion or more.
• Parr says his goal is a multi-billion-dollar Hampton built partly by acquiring other communities.

▸In their words

“previously, technology was a moat. That's not a moat anymore. And I think communities, networks, and marketplaces are still a really good moat.” Sam Parr · at 10:45 — open in the transcript →

Source: our own transcription of the episode. The full conversation is on My First Million (2026-11-04). Read the whole episode summary →

▸More from this episode