How does Moda Communities make money from Facebook groups, according to Sam Parr?

Sam Parr says Moda Communities, founded in 2018 by a watch trader in Sioux Falls, South Dakota, runs roughly 20 to 25 Facebook groups where enthusiasts buy and sell watches, collectible cars, gold and jewelry. Members join for free, while dealers pass a vetting interview and a second check by another member, then pay $1,000 to $10,000 a year for the right to list items. Parr estimates revenue at $5 million to $10 million a year.

• Moda has about 600,000 members and more than a dozen full-time employees, per Parr.
• Watch groups are split by price, including under $10,000, above $10,000 and a top tier for superfans.
• The founder told Parr that the top 1%, or even less, pay to keep everything else free.

Source: our own transcription of the episode. The full conversation is on My First Million (2026-11-04). Read the whole episode summary →

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