What are NADA 20 Groups, as Sam Parr describes them on My First Million?

Sam Parr describes NADA 20 Groups as peer groups run through the National Automobile Dealers Association. Dealers apply, pay roughly $6,000 to $8,000 a year, and are placed in groups of about 20 owners from non-competing regions. Each group meets in person several times a year, and every member walks the others through their dealership's profit and loss statement line by line so peers can point out what to copy or fix.

• Parr guesses the program brings in around $13 million to $15 million a year from dues.
• The groups have since admitted owners of HVAC companies, marinas and boat repair shops.
• Parr calls the website badly marketed and suggests copying the model with better marketing and paid ads.

Source: our own transcription of the episode. The full conversation is on My First Million (2026-11-04). Read the whole episode summary →

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