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📅 2026-10-19 ⏱ 40 min episode · ~2 min read 📝 Transcript · 6,956 words 🎙 Dylan Field

Dylan Field: Is AI Replacing Designers?, Design is the New Code & Democratizing Creativity

All-In with Chamath, Jason, Sacks & Friedberg · All-In Podcast, LLC · Transcript & summary by WhipScribe

The head of the best-known design software company explains, with specifics from Figma's own history, why he thinks AI makes human design judgment more valuable rather than obsolete.

In this episodeDylan FieldFigmaAdobePhotoshopAnthropicClaude DesignCursorRoombaAmazonWeaveHolly HerndonOpenAI

▸Chapters

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▸Notable quotes

“It's not code because anyone can create code now.” Dylan Field · at 22:13 — open in the transcript →
“Cursor, by all means, should not have grown the way they did.” Dylan Field · at 17:34 — open in the transcript →

▸What this episode covers

Figma chief executive Dylan Field sits down with All-In over drinks in Napa to argue that cheaper code makes design more valuable, not less. As coding models improve, he says, anyone can produce software, so the scarce thing becomes the layer above it: design, brand, marketing and a willingness to hold a non-consensus point of view. He backs this with app store figures that keep climbing while app usage stays flat, and he retracts his own earlier prediction that AI would lift the ceiling of what creative people can make. In his telling, AI makes a decent average result easy, and people who do deliberate, unusual work are the ones who move the bar.

The business thread covers how Figma came through two shocks. Field explains why he agreed to Adobe's $20 billion offer, why he thought the regulators fighting it were looking backwards, and how he reset the company once the deal died, with an exit offer for anyone who no longer wanted startup life. He also answers the market panic after Anthropic released Claude Design, saying professional design tools take years of workflow work that a model release does not replace, and that software companies built closely around a specific user, Cursor being his example, are not doomed.

The closing stretch is about creativity itself. Field compares today's alarm to the outcry when Photoshop added layers, describes Figma's rule that AI-assisted writing be labelled, and shows how products such as Weave let people shape generated output. He ends on OpenAI's mathematics release, describing it as thrilling and a little sad at once.

▸About the guest

D
Dylan Field

Dylan Field started Figma in August 2012 and is chief executive of the now publicly traded design software company. He agreed to sell Figma to Adobe for $20 billion before regulators stopped the deal.

▸Key takeaways

01Figma CEO Dylan Field argues design is the new code, because coding models make software cheap to build and differentiation moves up a layer.
02Dylan Field says AI lowers the floor for everyone, but only people who choose bold, non-consensus work raise the creative ceiling.
03Adobe's $20 billion bid for Figma died after 16 months of review by US, EU and UK regulators, a process Dylan Field calls punishing.
04Anthropic's Claude Design launch set off Figma-is-dead talk, yet the host cited 48% year-over-year growth in Figma's next quarterly report.
05Dylan Field sees AI gains stacking in math and cyber security while design progress stays incremental, leaving the conceiving to humans.
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▸Questions this episode answers

Q1Does Dylan Field think AI will replace designers?Q2Why does Dylan Field say AI is not raising the creative ceiling?Q3What did Dylan Field say about Anthropic's Claude Design and Figma?Q4Why did Adobe's $20 billion Figma deal fall apart, according to Dylan Field?Q5How did Dylan Field keep Figma's team together after the Adobe deal collapsed?Q6Does Dylan Field think AI means SaaS is dead?Q7What is Figma's written-with-AI rule that Dylan Field described?

▸Transcript

Our own transcript of the public episode, with a timestamp about every 90 seconds. Tap a timestamp or the link button on a paragraph to copy a link that opens this page there.

0:00Dylan Field, welcome to the All In interview. Thank you. Thanks for having me. We are here in beautiful Napa, Yonville, California. Yeah, you're three drinks in. We're a couple drinks in and we decided to go on camera. Yeah, why not? Why not? Well, what are you doing here? As your wealth grows, have you noticed how much more complex things get? Between investments, tax strategy, and estate planning, managing it all is a full-time job you didn't ask for. Creative Planning can help. Their coordinated team of investment managers, CPAs, and affiliated estate attorneys can do much of the heavy lifting so you don't have to. Creative Planning, where wealth works together. Go to creativeplanning.com slash all in.

0:50I was for this event that you're going to be at tomorrow as well. I'm at an event tomorrow. Same event. And we were basically talking about design, product development. I snuck in a little bit of security, thought that'd be nice. But overall, a lot about just like how product development is evolving. And my point of view, the thing you'd expect me to say too, is that design is the new code. And what's happening right now is as coding models get better, I'm not saying that you don't need engineers. We definitely need engineers at Figma. We love our engineers. But also the nature of programming is changing and as it changes the value is rising in terms of differentiation to the top right that's design

1:32that's brand it's marketing it's point of view it's being bold uh and it's like the emotional reaction you're able to elicit uh and i think that a lot of people are missing that we all talked a lot about like ai and just kind of like... Okay, so you did a thing on stage today. You talked with Nikesh. Sorry, I was recapping an interview here. Yeah, no, it's great. Like, it's good. Like, we can fast forward. But I want to back up. You're the CEO of Figma, publicly traded. Maybe you can just give the quick elevator pitch on Figma. And when did you start the business? Yeah, we started Figma back in August 2012. And the quick pitch is this is where we want to make it so that the best teams in the world can design and create and build the world's best software.

2:15We're also used for all sorts of stuff. So marketing, advertising, slides, whiteboarding, diagramming, you name it. Like if it's visual at all, someone's probably doing a Figma, even if it's not meant for that. People call it a design software. Is that a fair characterization or does it not capture the full spectrum of what the service is? No, I think that design is really our center and our core. And like when I'm in a product review and talking with the team, we talk about designers. We talk about what they want. Design is also a term that's so interesting because there's like 100 definitions of design. Right. I think about a lot about the definition of maybe creativity meets problem solving.

3:03But there's so many others you can find. And then also design can refer to everything from interior to industrial to product design to brand design and so on. And so people think about a lot of things they think about design. Just to get caught up on the history of the business. You started in 2012. You raised some venture money. The business takes off. You're selling enterprise software. You're doing really well and then adobe offers to buy the business for 20 billion dollars uh yeah correct quite the fast forward what year was that uh it was a few years back now right i'm skipping through literally building the business like yeah you're like uh you know 10 11 years in but the um no i mean we

3:42uh have always respected adobe still do and i mean a generational incredible company that like started everything from printing to making photoshop what it is and like the entire graphic design revolution by the way i was on adobe photoshop since 1990 i did graphic so you're pre-layers actually you and i haven. So you're pre-layers? Actually, you and I haven't talked about this. Were you pre-layers? Yes. So I did graphic design pre-layers as a kid on computers. And I did it as like a service for like people in the neighborhood and small businesses and stuff. So cool. So how'd you get access to it? I was like at my school and then I had, well, I was on a Macintosh. I got the first Mac original in 1984. And I was always fascinated

4:24with graphic design. It was like something I love doing as a literally a hobby. You and I actually never talked about this. And then I use like Bryce 3D and all these early 3D tools. And then when Kai's Power Tools came out. Kai's Power Tools is really cool. It reinvented Adobe Photoshop. And for me, it was like this incredible like expansion of creative potential and what you could do with photoshop so i've been a big photoshop fan since the earliest days and a big user as a personal hobby and like i made money on the side doing graphic design and stuff that's awesome as a kid yeah yeah i mean photoshop of course is like a product that is very mature and maybe beyond mature too in that it has so

5:03many different parts of it that have been added over the years, which I think is the nature of a lot of software. It gets more bloated over time if you're not careful, but there's just so much that's possible with it. And Adobe as a company has been very inventive. So I've always had respect since I was a kid too. Totally. And it felt like it was a time when we could join and not be totally absorbed. If we were smaller, I felt like maybe we would just kind of dissipate. And yeah, we signed the agreement. We said yes. And then various world governments decided that they didn't like it. Right. Like antitrust got involved and they blocked the deal. Yeah. I mean, antitrust is kind of like a broad way to refer to it. Right. Like antitrust got involved and they blocked the deal.

5:45Yeah, I mean, antitrust is kind of like a broad way to refer to it, but you have the United States, European Union, CMA, and it's a very different vibe a few years ago than today. Adobe would be taking out a big competitor. They said a lot of things. But I think the most important part for us was that we just kept putting our foot in the gas. I mean, I thought it would be like sort of we would just go right through. And as soon as a month or two in, it was clear that was not the case. It kind of became, okay, like we got to like really power through as an organization here and ship and build like the next stuff. Because if we don't power through and keep our foot on the gas, you know, what's another side?

6:27We don't know what's another side. We got to make sure everything's fine no matter what. So this is 2023. How many employees did you have? Oh, I want to say it was about 1,100, 1,200. I have to double check. Okay, so when I heard this story, I was fascinated by, and I think I saw you in 2024, March of 2024. I don't know if you remember, I mentioned this to you. But for me, the story of telling 1,200 employees of a startup, we have one of the most incredible exits in history, $20 billion exit of this company, and it's not going to happen. What was the all hands like when you get in front of everyone and you tell everyone, guys, this isn't going to happen? And how do you get everyone to realign on building a business and continuing forward when it feels like the floor, for some

7:18people may have felt like the floor fell out from under them? Well, I think you have to remember the length of the regulatory review which definitely needs to be fixed somehow because it's you know if you're in a situation where it's actually anti-competitive which i don't i still don't believe the adobe thing was for what it's worth a lot of people you know on the internet probably would say it is uh like or at least they did back then but i thought their arguments were poor. And they were fighting past battles, not looking at the future and what this all would become. And I say that not because I'm stoked to be independent too. I'm stoked to be running Figma. That was the plan for Adobe was just to run Figma.

8:01Either way, running Figma, I'm happy. Independently, we do move fast. I'm grateful for that. But going back to your question, it's like, we had 16 months of regulatory review. 16 months of regulatory review for any company is punishing. And in an actual anti-competitive situation, that could be very destructive for one of the parties or both. And I think Roomba is a great example, actually. Roomba was going to be acquired. Small deal. Yeah, it wasn't a crazy deal, but they wanted to punish Amazon. And so they did not let it go through. And because of that, Roomba went bankrupt and the entire market at the time basically went to China. So from a United States standpoint, it made no sense. Anyway, I go on a tangent, but I do think it's an important point.

8:52There's some policy stuff here that's like, when you go for the ideals, idealism, it doesn't always practically help America. But it's also an important point, which is almost all markets now are more expansive than they have been historically. And nearly anything that looks like, oh, it's the market. That's not actually the market. The market is AI. Yeah, I mean, exactly. The market is this massive market. And this deal is 1% and 0.2% of the market. Yeah, it's like, do you define the market looking back at the history, which is like the only logical way you do it as a regulator or do you do it as a technologist looking forward and that could be very different in terms of how you think about markets sizes but um

9:34in any case the all hands uh it was actually the first day of a winter break, which is pretty funny. So we had told everybody, okay, enjoy the holidays. We actually have way less traffic during the holidays because we're a work product. And that was a Friday. And then realized sort of over the weekend, okay, this is going to come to a conclusion. And on Monday morning, sent a message to everybody saying, Hey, all hands at noon, and dial in if you like, and here's what's going on. And here's like the full sort of details. And so first of all, so much the company showed up. That was awesome just to see the turnout. You know, first day of break, really. And secondly, I'd say just like the mood was relief,

10:25because it wasn't about relief of not Adobe, it was relief of not having ambiguity. To have ambiguity that long is really intense. And people have to kind of have two worlds in their head, they're not exactly sure the future holds. So that was the immediate mood. It was kind of like lighter. And then from there, yeah, I think that the question you asked is right. How do you make sure everyone's all in? And the way that we did it was we said, look, I just kind of put a video out into the company Slack and emailed everybody and said, hey, if you're tired after working really hard, if you're someone who joined during this period thinking you're going to go work at Adobe and actually the startup thing is not for you,

11:12like, please know we're going to be working very hard, hustling hard. And no shame, like we're still on good terms. If you want to leave, here is a few months pay. And you're welcome to just let us know. We'll make it super easy. And from there, you know, six months before you can reapply. That's the only condition. After six months, you can reapply and we'll re-interview you. And it was a pretty small percentage of people that took us up on that. But overall, it was healthy. And some people actually ended up doing total career pivots, like, in wild ways, went on different life paths. Like, I think it's healthy for everyone. You continue to build the business, it grows, you go public. And I just want to fast forward to earlier this

12:07year. You guys announced a partnership with Anthropic, Claude Design. Not quite. We had been working with Anthropic as a partner. It was a contractor. And Anthropic separately announced Claude Design, yes. Oh, sorry. Yeah, that's right. But you had a connector with them that you announced earlier in the year. Yeah, we have an MCP. We are partnered with many companies. Then they announced Claude Design. Was that surprising to you when they did that? And how worried were you when they came out with Claude Design relative to what you guys were offering? Because the market looked at it and said, oh, my God, Figma is dead. Claude is going to crush Figma. I mean, the nature of online discourse right now is uh

12:46we're so back it's so over and it's just a cycle right i mean how many times have you been all over yeah in the last like month yes probably yeah you know a bunch of times i don't even know about yes and everyone i think i'm was kind of used to that at that point right because you know you when you kind of die uh so many times and then you're actually like not dead right you kind of realize at some point maybe maybe this is like not the truth social media is actually like not reality but um yeah i i uh was overall surprised at the way that kind of communication happened uh i think that you know look everybody wants to do good usually i mean there's some exceptions but for the most part that's that's what i assume for people they want to win they want to do good and i think that

13:43organizations scaling really fast anthropic like are there any examples of organization scaling that fast ever never can get very confused and um mixed up internally and due to that weird stuff can happen and i think that it's just the case that yeah we were on the other side of kind of like a weird bout of communication there. Did it affect your business? Oh, no. Like, not any degree that was like, you know, significant. Because I read your quarterly report after that announcement. You guys grew 48% year over year. And the business basically accelerated its growth. Yeah. percent year over year and the business basically accelerated its growth so i'm looking at that and i'm you know this was when everyone had the saspocalypse thesis in general and i was a big

14:32subscriber to saspocalypse but i do think that there's a bunch of ways to distinguish sas companies one of which i think is founder-led and i think that there's user experience that matters a lot embedded user experience and the ability to kind of build from there, especially if you know how to use AI to accelerate and reinvent your business as a founder, particularly, but your business accelerated. Yep. No, it's been continuing to do well. And I think that, look, the hard part about model companies and product is like what is the product is it the model is it the ui on top is it some hybrid of both if it's a hybrid how is it weighted and uh in any case you're talking about like an anthropic and open ai yeah i mean gemini like whether it's

15:22a harness for coding or it's a product like Cloud Design, which you just mentioned, I think it's easy to mistake model progress for product progress. The reality is a tool like Figma has taken a very long time to build. A very long time to make sure that we get the workflows right for our users, and we still have work to do. Our users will tell you that. And we're always trying to make it better. So I think that it's sort of not surprising that it wasn't an instant hit or something when there's actually quite a lot of work on the just core user journey workflow side that you have to do to meet the needs of professionals. Now, they've made cloud design into a product that is broad. So it's trying to do a lot of

16:11things like you'll see like posters and stuff as well, like graphic design scenarios, I believe, when you go to their homepage and like maybe they'll do well in some areas and not others. Like I'm not bullish or bearish on the product. I think it's just like hard to make good design tools for professionals. Yeah. There's a lot of things to design. Yeah. And also categories of design. The feel of it is like an instrument. You have to get the feel right. You have to get the mechanics right. Yeah. And we've stressed every detail of that and have had a lot of feedback over the years about what people like and don't like. It depends on where they're coming from. It depends on their task and sort of

16:45like what they're trying to overall do. And there's so many scenarios. But overall, you know, I think that there are more modes for software than are implied by the SaaSpocalypse. And it's not like software as a category is binary, good or bad. There are plenty of other ways that you can make sure that you're able to sustain yourself long term and you have a growing business long term as a software company or app player company. And part of it is, yes, if you're as specialized as possible on a target audience and you know your audience and you're building for them, that is something that matters. Right. And I think a great example of this is Cursor. Cursor, by all means, should not have grown the way they did.

17:41You've got all these frontier labs that are chasing them with their own models before Cursor had a model of any kind. But yet, Cursor really obsessed over the user. They saw our own corners. They strategized. They made sure they're doing the right thing for the customer. And they've had an incredible success. And I think it's amazing. And I think it's an example that will be repeated across many different types of companies. SAS is not dead. Well, I think that it's not true that all SAS companies are fine. Yeah. And it's also not true that all SAS companies are dead. Fair enough. I'm going all in. Protecting nature is often labeled anti-growth. The Conservation Fund disagrees. They believe protecting land, wildlife, and outdoor access goes hand-in-hand with economic opportunity.

18:31For 40 years, they've moved with market speed to protect at-risk land while supporting local communities. With 9 million acres protected across all 50 states, the Conservation Fund is proving that they deliver lasting outcomes that benefit communities and nature. Learn more at conservationfund.org. In a world of AI, agentic AI, I have this capacity to prompt as a human and say, I want to make something that looks like, feels like, and does X. And this magical technology takes off and does it. And I end up with a product. Sometimes the product is great. Sometimes the product sucks. But it's improving the ability for these tools to do that. Historically, I would have needed a product manager, a designer, a bunch of engineers to do the actual building of the product, whether it's a software product or a hardware product.

19:47Increasingly, though, it seems like AI is doing more and more of those tools. Can you just give me your view on the future of human creativity in this era, this future era that we're waltzing into, the singularity we're falling into? Where does human creativity play a role? And where do the gaps still need to be filled for taking human creativity to the realization moment? It's the case, I think, that we're lowering the floor with AI, making it so that all of the production, whether it's code or it's motion, video, design, whatever, you name it, if it's digital, you're lowering the floor to make it happen. Everyone can be part of that, and it's more democratized. Ironically, and I used to believe, even a few years ago I said it,

20:35our annual user conference config, I said, the ceiling will be raised by AI. You'll be able to do greater things than before. That was wrong. The ceiling has stayed the same. AI is not raising the ceiling. Humans are raising the ceiling though. The creatives, the designers out there, when they choose to focus, invest their time and to be bold and try to do something that no one else has ever done before, that's when we see the ceiling raised. And at that point, it's a question of, do you care about being in the center of distribution? Do you care about like a mean or average result? Is that sufficient for your task? Or do you need something that shows that you care, that you took the time to actually go make this thing?

21:26Do you need to go and be beyond what is the minimum bar? And in the world of software design and product, I mean, we're seeing exponentially more software than ever before. It's exactly what you'd predict. The exponential continues. You look at app store numbers. The app store numbers are exactly that same exponential. And we're seeing that the usage and utilization of apps flat. So people are using just the same amount of apps, but the amount of apps that you can get, it's like bigger than ever and growing. And I think it speaks to, okay, there's a need to differentiate yourself if you're building any kind of software. Well, how do you do that? It's not code because anyone can create code now.

22:16That's not the hard part anymore. So my view is design is the new code. It's the layer above. You have to make it so that your design is differentiated and you have to have a point of your design is differentiated and you have to have a point of view and a good brand in marketing. And the point of view, I think, is the part that is probably missed the most. That's the human part. It's not just the human part. It's also the part that humans are uncomfortable having. I think that folks are scared to say something that's not consensus. It's so true. I mean, this is what the greatest artists, the greatest business leaders, the greatest politicians have always demonstrated is the willingness to be brave,

22:53to say and do the things that no one else would say or do. And that's what changes the world. And I would also add comedians to the mix too. And comedians. Comedians are underappreciated. I had Tony Hinchcliffe at our thing last year because he's like one of the few guys that is willing to say and do things nowadays in the cancel culture era. But comedians often like speak truth in a way that people otherwise couldn't hear. Willing to say things. And it's not about political correctness. It's about do you have a message that can rise above the noise and do so in a sustained way? Because look at social media right now. Like every unique point of view, everything interesting, it gets diffused into the ether of social media

23:29instantly. And so unless you've got something that allows you to keep generating content and a message that is really evergreen because it's so outside of the over 10 window, you're not going to be able to actually break through and have any attention. And the attention economy is ruthless. Is this also what human creativity is? If you're not doing something that's never been done before, you're not creating something, you're mimicking something you're mimicking something you're copying something you're xeroxing something but to do something new is to create and newness requires doing things that have never been done yeah by definition by definition and uh therefore you are operating outside of this distribution of training it's not even about operating outside the mean

24:25of the distribution, which is where you start if you're just prompting without any like, any kind of advanced scaffolding around it. But you're actually doing something that is breaking through and it's unique. And I do think that will be rewarded by the market. Everyone's going to see it. I think it's even rewarded by the attention market of organizations. I'm already hearing from so many, like, ugh, I got another deck made by AI today. Totally. And I don't even know if the person who made it, I don't know if they read it. Do they even know what's in their deck? And at Figma, we actually made it so that it was just a simple thing, but we said, hey, if you are using AI in your writing of any kind

25:06just put at the top written with ai very simple very easy to follow uh and you know people made jokes about internally but people do it and it makes it so that we can all trust that when we see something we know that it's been cared for enough that it's like worth your time to process. And I think that we're going to see some bifurcation here around trust. And one way to get trust is to do something with your hands. The other point that's important is if you have a vision or if you have a point of view in your head of how something should be designed or look aesthetically or from an experiential standpoint, I think it's great to start with building with AI. It gives you something to get past like the blank page, blank canvas

25:58problem. You can then react to it and say, here are all the things I don't like. I'm going to go fix these things. I'm going to change them up. Because it's really helpful to have a back and forth. But if you have your own vision and you're trusting AI to implement it, you're doing it through the lens of AI. And AI has kind of its own distribution. The model fit by it. Yeah. And so you're not going to get exactly what you want. Now, if you're able to do both, and that's what we're trying to enable in Figma, make code of material on the canvas, make it so that you can go start by building. You can build to think if you like. But also when you want to think and work with your hands, you can do that too.

26:41Right. And you can go back and forth rapidly. Right. I remember the early days of Photoshop just having been an avid user from the early days. People freaked out when layers happened and then they freaked out when all the filters came out and when Kai's power tools came out and everyone was like, what's the role of the photographer anymore? It's like you're destroying the art of photography, the creativity of photography, but it unleashed a new era of creativity because now these new artists emerged that could use these filters and use these layering tools and capabilities to reimagine what's possible on a canvas. And it was basically a new toolkit. It doesn't mean that the old creatives mapped perfectly to the new creative

27:25system and tools, but there was an explosion in creativity and human potential that arose from this. And we pushed boundaries in all sorts of ways. It feels like we might be entering that era again. I'm a big believer in that. And I think that part of it is what I described about market dynamics. In order to get attention, in order to get engagement, in order to get people to care, you have to do something new. You have to actually be daring and try things that are bold. The resistance to change is real. And there's a great thing you can Google, actually, per your point. Look up the mailing list for when Layers was introduced. And it's like like people going this is the worst thing ever uh and you can find it if you google it's like on a mailing list that's publicly available

28:12and you can see all the reactions um but obviously it became the future and i think that uh there's also still photographers in the world who are doing incredible work. But the bigger disruption, if we're going to be real, it was the camera phone. That was what made it so that people stopped buying cameras that were dedicated to the task of photography. Because the best camera is the one that's on you. And started treating photography in a different way with Instagram and their camera phone. So it transformed for a lot of people. And I can't tell you if it's better or worse as a result, but there was change. There's one view on human creativity that human creativity is basically connecting dots

28:57in the unconscious that you've had seen or experienced all of these things in your life or in your set of inputs, sensory inputs. And from those inputs, you connect dots and then you extrapolate a forward view of things that hasn't perhaps been seen in the world before. Do you agree with that view on creativity? And is it distinct from actually what AI does? And again, I want to go back to the uniqueness of the human in an AI era. Well, I think that one thing that happens with humans is they're always seeking novelty. Like our reward function is different than like an AI's. Also our loss function. Like if I was to open this bottle of water and splash it all over you and you got bad at me, like you bet I'm not going to do that again. But an AI like, you know, with RLE, like

29:50really tell it a bunch of times that no, you don't do that. Robot, stop kicking me. Yeah, well, and maybe that'll change with architectures over time. But like, overall, the brain is different than the current systems that we've made with AI. And I think that it's unknown. We don't know much about neuroscience overall. I'd love to get to the point where like we all know more about neuroscience, but something is fundamentally different there when it comes to creativity. And I also think design is different than creativity. It's not just creativity. It's also problem solving, like I mentioned earlier. And the combination of the two is I just find it fascinating because you have a user, you're trying to solve their

30:37needs. You're trying to do so in a way that stands out as creative and it connects with them. And also, you have to connect to wider systems, the marketing brand, the culture, the business problems, and so on. And holding all that in your head at different levels of abstraction while trying to deliver a screen or a flow that from a search-based standpoint can be a combinatorial explosion is just pretty cool. It's pretty fascinating. I'm actually personally really excited about the idea of reinventing existing art form and media where AI can enable more dynamic generation where the creator steps up a level, sets a bunch of parameters, but doesn't actually necessarily render the final product

31:25but the final product sort of like in a video game is rendered on the fly with the user in front of it but the creator the creative team behind a video game for example is building all of the object they're building the storyline they're building the narrative flow and the realization of that is much more dynamic but i feel like it's going to find its way. It's going to leach its way into many more different media. We have products around that too. Like in Figma design, you can have generative tools and shaders where you can do very much that. Or we have a product called Weave. And Weave is basically a node-based system. You can connect model outputs into other inputs and such and the whole idea is like it's

32:07not bad to generate with ai but you need a way to craft that clay you need a way to mold it and uh with we people do like the most amazing video and photo work uh and overall just like the the outcomes that are achievable with it are incredible. Uh, so yeah, I think that if you've got the intention, if you actually care to do the work, um, you can always get to a better result and people, you know, new model drops. There's like this psychosis moment that people are in for a few days. And it's like, i think also aided by algo feeds totally the best results rise to the top everyone's like this model is everything yeah and then a few days later it's it's okay okay i know the kind of like main tropes of the model

32:56um and you adapt fast like the novelty's gone it no longer is a thing that's that's kind of like rewarding you or firing off your dopamine system or whatever and instead you're like okay well yeah it always does that thing how do i move past it and that seems to be the continued loop we're in uh which is sort of fascinating because models keep getting so good when it comes to these formal domains math cyber security uh like the iq points just stack and stack and stack and then for creativity and for design it's very incremental progress overall uh maybe that will change at some point but i think the fact that these are non-verifiable domains has something to do with it and it's probably the fact that maybe that is the human role in the AI toolkit,

33:49which is conceive, create, design, and let the AI do more of the work, but it gives you the ability to do much more work. Any art or media that you're particularly excited about or interested in that's kind of emerging right now? You know, I find it fascinating when people do sort of like new AI experiments. For example, this is the media category. There was a designer artist type that made a web page the other day, and it was like a letter to Figma actually. So it caught my attention because I was getting the Figma hit on the algo feed. And every time you moved away from it and came back, it got slightly more degraded. And it was basically a comment on attention. I thought that was really cool.

34:45Oh, cool. That was a piece of art. I thought that was really cool. Oh, cool. That was a piece of art. I thought so. It was web page. Yeah. But like I thought that the technique and the way that they went about it was really neat and like not something that many others have done. I've seen a few other things like that. But overall, I thought it was a very cool way to do it. It was also just a very well-written letter. I liked the letter too. But yeah, I see stuff like this. And back in the day, I remember seeing people do NFT art with AI when NFTs were a thing. So it was like 2019 or something like that. But the way they did it sometimes was really remarkable. I mean, Holly Herndon's work around taking her voice

35:31and making it so that her voice was something that people could use in an almost open source way. That was quite incredible and ahead of its time. And I think this like sort of play between what is me what is the collective and what is it that is unique and ownable versus what is not is is quite fascinating I've always been fascinated by that intersection yeah that's cool just as we wrap, a lot of the commentary on AI that's negative is that it takes away human agency, human potential gets capped out. Can you just talk a little bit about your view on the potential of every human to be a creative, to be a designer, and how AI might perhaps magnify every person, not just the quote creatives, whether in some elite class of artists in some

36:25special building, but the ability for every human to create and the ability for every human to design and produce things in the world and where you sit with that right now. I think it's even broader. I think it's as a human in general, pre-AI, post-AIai you have a choice do you want to consumer create do you want to take the easy path or do you want to like climb the mountain and what i'm seeing happen right now a lot is people are letting ai think for them uh less at figma but like more just like in my interactions with the world uh i just see a lot of this at the moment. And that's one path you can take. But the other one is actually use AI to further your understanding of the world, to learn, to do things you never would have dared to do before

37:17because they would have taken so much time to learn or it's so hard. And to really expand the potential ways that you can live as a human. That to me, the latter, is the interesting part. The former, why would I want something else to think for me? My entire life has been about figuring out how to think. And I don't know. I just hope that people use AI to create good and to like go be a force for it rather than just kind of like joining the hive mind. Everyone can be a maker. Everyone can be a maker. Everyone can go do bold things. It's about willpower and it's about curiosity. And if you're curious and you're willing to do the work, I believe... Be brave and speak your truth. Yeah, exactly. And then I think that you can go do incredible things.

38:12We will probably see a vastly different setup in the future, where things that we can't imagine are possible and things we take for granted are no longer in sort of the realm of what humans do every day. How exactly that will look, I don't think either of us can tell, but it is the case that both were under the precipice of great change and nothing hit home for me more than the math drop last night from OpenAI of 700 plus papers on all sorts of very famous problems that that was a show of something I had a lot of emotions I don't know how to process it I thought it was the greatest day of discovery in human history oh I mean factually yes yes and also like something about it was like brilliant and exciting and something about it

39:06was kind of sad. Yeah. And I don't know how to articulate the sadness, but it felt like we lost something and gained something at the same time. I don't know. I lift my head up and I look at the next frontier and I think that the frontiers are brighter and wider and more accessible than they've ever been. So I'm pretty excited. Oh, I'm excited too. And I think that the world will look amazing and I'm an optimist.ist yeah i think there's gonna be a lot of challenges and we'll figure them out yeah uh how exactly and what the challenges will be in their full form we have yet to see but yeah i do think that like math is uh something that somehow has a quality of mystery to it, like an unsolved problem.

39:48Is it, you know, is this conjecture true or false? How? Why? Grappling with that mystery is something that is special. And I'm both excited for the progress and like all the things we'll make possible. And also like, I don't think it's wrong to like mourn the loss of a little mystery. Right. Fair enough. Dylan, this has been a great chat. Should we go have another drink? Sounds good. Let's do it. Thanks, man. Thanks. I'm going all in

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