What is Reckless Bricks and does Reckless Ben own it?

Reckless Bricks is a brand Reckless Ben is offering to Bricks and Minifigs franchise owners, who he says lost customers after his videos because shoppers did not want 6% of each sale going to corporate. Stores that switch pay him nothing, and he provides lawyers for the change. Ben said two stores have switched and 30 to 40 want to. He said that if all of them move he could end up owning a brand worth about half a billion dollars while taking a 0% stake.

• Ben said he has about ten more videos filmed but not yet edited.

Source: our own transcription of the episode. The full conversation is on The Shawn Ryan Show (2026-11-05). Read the whole episode summary →

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