What does Scott Galloway predict about Instagram's 90-minute Features videos and streaming?

Scott Galloway predicted that Meta's new Instagram Features format, which allows videos up to 90 minutes, plus its Instagram app for smart TVs, will put Meta into living-room streaming, with Nielsen reporting streaming data on Meta by the end of next year. He cited YouTube at 16% of TV streaming time against Netflix's 8%, and said creators should start posting Features in the first 90 to 180 days, while Meta is likely to boost the format.

• Galloway noted YouTube pays creators about 50% of its revenue while Meta is not yet paying for Features.
• Kara Swisher said Meta is fighting publishers over terms that would let it scrape uploaded content.
• Swisher expects Meta to go after YouTube first; Galloway thinks Netflix may have further to fall.

▸In their words

“By the end of next year, Nielsen will be reporting streaming data on Meta.” Scott Galloway · at 58:04 — open in the transcript →

Source: our own transcription of the episode. The full conversation is on Pivot (2026-10-30). Read the whole episode summary →

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