What pest control business did Ben Levy's brother start after listening to My First Million?

Ben Levy said his brother Sam Levy, a real estate agent in Phoenix, Arizona for ten years, launched Howdy Pest, a pest control company, after years of listening to My First Million. He bought a truck, wrapped it in a brand made mostly with AI, built a website, hired a technician and booked $1,000 of revenue in the first week. Shaan Puri said it follows the show's blueprint of putting playful direct-to-consumer branding on an unglamorous local service business.

• Ben Levy said his brother had already tried about 15 ventures, including a stake in a restaurant and a soft serve business.
• Shaan Puri and Sam Parr floated coaching him on the show every few months on the way to a million.

▸In their words

“He's been selling real estate for 10 years in Phoenix, Arizona” Ben Levy · at 46:47 — open in the transcript →

Source: our own transcription of the episode. The full conversation is on My First Million (2026-10-23). Read the whole episode summary →

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