Can influencer Clavicular build a men's skincare and makeup brand, according to Sam Parr and Shaan Puri?

Shaan Puri said it would not surprise him if Clavicular did for men's beauty what Kylie Jenner did for women's, pointing to Brian Johnson, who turned social media reach into the Blueprint business. Sam Parr was sceptical that a famous influencer with a hedonistic lifestyle can also run a company. Shaan said such a star needs an equally strong behind-the-scenes partner, and Sam pointed to the little-known Ohio founders of Congo Brands, who built Prime with Logan Paul and KSI.

• Shaan Puri said the waitlist for Brian Johnson's protocol drew over $100 million of revenue pipeline with no marketing beyond announcing it.
• Sam Parr said Congo Brands also built Alani Nu, which he believed sold for one or two billion dollars.
• Shaan Puri cited Emma Grede, who has launched several businesses with the Kardashians.

Source: our own transcription of the episode. The full conversation is on My First Million (2026-10-23). Read the whole episode summary →

▸More from this episode