Answered from Ex-Amazon VP tells us what it’s really like working with Jeff Bezos · My First Million · 2026-10-28
Ethan Evans credits the book Leadership and Self-Deception by the Arbinger Institute. His first rule is to care about the person before speaking, which leaves the message unchanged but softens tone and body language. His second tool as a coach is reminding clients they are paying him for difficult news, which lets him say almost anything. Shaan Puri said Evans has done this since their time together at Twitch.
“you have to see the person as a human, not as a machine to fix.” Ethan Evans · at 1:12:42 — open in the transcript →
Source: our own transcription of the episode. The full conversation is on My First Million (2026-10-28). Read the whole episode summary →