Why did wedding expos refuse to give James Sexton a prenup booth?

James Sexton says he approached four or five US wedding expos asking to buy a table, which costs thousands of dollars, themed only around congratulating engaged couples and asking whether they had discussed a prenup. He offered to let organisers vet his brochures. Not one expo would take his money. His explanation is that a divorce lawyer at a wedding fair breaks the romantic illusion the industry is selling, even though he believes most marriages end in divorce rather than death.

• Sexton says close to 60% of marriages end in divorce, which is why he sees a prenup talk as realism rather than pessimism.

Source: our own transcription of the episode. The full conversation is on The Diary Of A CEO with Steven Bartlett (2026-10-30). Read the whole episode summary →

▸More from this episode