Why does Mark Cuban say the next market crash is where the real money is made?

Mark Cuban said there is always going to be a bear market, and the biggest gains come from buying once prices fall. He said he bought heavily when COVID hit and did very well. With AI stocks soaring on borrowed money, his advice is to invest a little for fun but stay patient and keep cash, because the turn is when the real opportunity arrives.

Cuban pointed to Warren Buffett and Charlie Munger, who went years without investing, as the model he tries to copy.
Cuban said he is investing far less right now and holds money in more than one country while he waits.

▸In their words

“be patient, have some cash because at some point it's going to turn.” Mark Cuban · at 32:04 — open in the transcript →

Source: our own transcription of the episode. The full conversation is on The Diary Of A CEO with Steven Bartlett (2026-10-26). Read the whole episode summary →

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