Answered from Simplified self attention | The attention family series - Lecture 5 · The attention family · 2026-09-16
Sreedath Panat explains that embedding vectors do not all have length 1, and a dot product rewards magnitude as well as direction. A longer vector pointing in a similar direction can therefore outscore the token's own vector. In the lecture's example the token big scored 0.91 against itself but 1.04 against work, which has a larger magnitude, and work stayed the dominant weight after softmax at about 0.206.
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